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How John Hannah used football to transform Moo U into a world class university

by | Dec 12, 2013 | Uncategorized | 1 comment

[To listen to the short audio version, click here: Bacon_final_for_web_MSU-Hannah_with_open-12-13-13]

On Saturday night, the Michigan State Spartans upset of second-ranked Ohio State, gave the Spartans a 12-1 record, a number four national ranking, and their first trip to the Rose Bowl since 1988. But what’s more impressive: Michigan State no longer needs a ranked football team to be a world-class university.  Michigan Radio sports commentator John U. Bacon explains how President Hannah used football to boost State’s academics.

Every university has got its giants, of course, but those schools born around the Civil War needed bigger men than most to carve these campuses out of forests, then build them to rival the world’s greatest institutions—and to do it all in mere decades.

The list of icons includes the University of Chicago’s President William Rainey Harper and Amos Alonzo Stagg, who put their new school on the map; Michigan’s James B. Angell and Fielding Yost, who made Michigan what it is today; Notre Dame’s  Knute Rockne, who made Notre Dame famous, and Father Ted Hesburgh, who made it great.

At Michigan State, that man is John A. Hannah.

Born in Grand Rapids in 1902, he was a proud graduate of Michigan Agricultural College in 1923, earning a degree in poultry science. He rose to become the school’s vice president, whose job description included serving as the state’s secretary of agriculture. He married the president’s daughter, then succeeded him as president in 1941.

Hannah’s timing was unusually good, with the G.I. Bill opening the doors for 2.2 million returning veterans nationwide, and the state’s auto industry entering its golden era, generating unprecedented wealth for the state’s citizens, who dreamed bigger dreams for their children. Seemingly unrelatedly, the University of Chicago’s football team dropped out of the Big Ten in 1939.

Hannah cleverly exploited all three opportunities. Back when state schools were actually funded by the state, Hannah knew he needed more help from Lansing, which had long favored the flagship university in Ann Arbor. So, while U-M’s President Harlan Hatcher rolled up to the capital in a chauffeured Lincoln Town Car, the unassuming Hannah hopped in his pickup truck for the trip up Michigan Avenue to the statehouse—and got more money each time from his old friends in the legislature.

When Hannah gathered enough funds for a new dorm, he built a beautiful brick building with green trim, filled it with former GIs, then took their tuition and built the next dorm—and kept doing it, for decades. At the same time, he lobbied hard to take Chicago’s place in the Big Ten.  He had to, because Michigan’s coach and athletic director Fritz Crisler, a proud Chicago alumnus who had played for Stagg, didn’t want to see the Spartans replace his Maroons.

In 1947, President Hannah fought back by hiring Clarence “Biggie” Munn, who had been Crisler’s former captain at Minnesota, and his former assistant at Michigan. To gain stature, the next year Michigan State started an annual rivalry with Notre Dame, which was only too happy to help the upstart Spartans stick it to their mutual enemy, Michigan.

When the Spartans finished both 1951 and 1952 as undefeated national champions, nobody could deny they could play football in the Big Ten. The Spartans enjoyed their greatest success during Hannah’s last two decades, claiming four more national titles and a 14-4-2 record against Michigan.

Hannah attended every Spartan football game, home and away, for years. Ripley’s Believe It or Not even published a piece on his streak. He recognized the central role the Spartans’ success played in raising the profile of the former cow college, which in turn helped attract more state funding, more skilled students, and more first-rate professors to East Lansing—following a familiar formula.

Hannah’s strategy transformed the humble Michigan Agricultural College of just 6,000  students into the  40,000-student Michigan State University, a major research center good enough to be admitted to the prestigious Association of American Universities—and he did it all in about two decades, arguably the fastest growth in the his- tory of higher education.

Perhaps most impressive, what President Hannah built has endured, surviving Michigan’s turbulent economy, the Big Three’s troubles, and the Spartan football team’s sporadic performance. In the forty-three years since Hannah retired, they have won only five Big Ten titles and no national crowns – but the stature of the University he built continued to grow.

In President Hannah’s penultimate State of the University address, on February 12, 1968: “The university is an integral part of a social system that has given more opportunity, more freedom and more hope to more people than any other system.”

President Hannah greatly increased all three through improved state funding, the G.I. Bill—and football.

Michigan State University would not be half of what it is without him – or the Spartans.

 * * * * *

 

INTERVIEWS

NPR Here and Now: Friday, August 30, 2013:

http://hereandnow.wbur.org/2013/08/30/college-football-soul

-My appearance on Keith Olbermann’s show on ESPN. 

http://www.youtube.com/watch?v=EQOuTs9MF4A

September 3, 7:45 p.m. Fox Business, “Lou Dobbs Tonight.”

 

REVIEWS:

Mark Dent’s review in the Pittsburgh Post-Gazette:

http://www.post-gazette.com/ae/book-reviews/2013/10/27/BIG-DREAMS-AND-TOUGH-LOVE-IN-THE-BIG-TEN.print

Richard Retyi’s review in the Detroit News

http://www.detroitnews.com/article/20130829/OPINION01/308290002/1008/OPINION01/Fourth-Long-reviewed

 

LINKS:

Some of my pieces for Yahoo Sports are under this link, with the piece on how to fix college football below.

http://www.thepostgame.com/author/john-u-bacon

http://www.thepostgame.com/commentary/201309/john-u-bacon-fourth-long-book-reforms-college-sports-jim-delany-big-ten

My Q&A with MGoBlog about UM athletics.
http://mgoblog.com/content/john-bacon-qa-college-football-crossroads

MORE LINKS (Just google my name with the following.  Links to come.)

-The Wall Street Journal (Penn State)

-Yahoosports.com (Penn State)

-elevenwarriors.com (OSU),

-MGoBlog.com (UM)

-sippinonpurple.com (Northwestern)

-The Detroit News (Our love of college football)

 

Many more will be posted above in the days ahead, and on my website under EVENTS.

You can also follow me on Twitter to be updated on all media appearances and speeches.

Thanks!

-John

 

 

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1 Comment

  1. JACK BRIEGEL

    JOHN,
    A VERY WELL RESEARCHED BOOK BY DAVID J. YOUNG M.D. CAME OUT IN 2011 TITLED “ARROGANCE AND SCHEMING IN THE BIG TEN” MICHIGAN STATE’S QUEST FOR MEMBERSHIP AND MICHIGAN’S POWERFUL OPPOSITION. I THINK YOU WOULD ENJOY THE STORIES HE TELLS.
    KINDEST REGARDS,
    JACK BRIEGEL

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