Banner Beginnings

November 5, 2010

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Whenever you see a TV spot promoting college football, you can be sure they’ll include a shot of the Wolverines running out of the Michigan Stadium tunnel to jump up and touch the “M Go Blue” banner.  It’s one of the sport’s truly iconic images.   

But like most traditions –most of the good ones, anyway — this one started organically and quietly before becoming a public pillar of Michigan football.   

Fifty years ago, Michigan’s head coach was a guy named Chalmers Elliott – which might explain why his friends called him “Bump.”  As a player, he’d been an All-American and national champion, but coaching was tougher. 

In 1962, the Wolverines lost five of their first six games, including four straight Big Ten losses– three of them, shutouts.   

The head hockey coach, Al Renfrew, had been a classmate of Elliott’s, and the two had remained good friends. So Renfrew and his wife Marjorie decided to do something to help boost the football team’s morale. Marjorie went to work in her sewing room, stitching a yellow block “M” on a blue sheet, about six feet across. 

The players liked it, so Bump Elliott let the boosters hoist the banner the next day – IN the tunnel– for the players to touch on their way out. 

It worked. The Wolverines won, 14-10.   

The next year, the boosters moved the banner to mid-field, and the year after that, 1964, the Wolverines won the Big Ten title and the Rose Bowl.   

Today the banner measures four feet high and 40 feet wide.  It’s been stolen twice, but recovered both times.  It was even attacked once, when the Ohio State Buckeyes took the field in 1973.    

Announcer Bob Ufer was apoplectic:“And they’re tearing down Michigan’s coveted M-Club banner! They will meet a dastardly fate here for that! There isn’t a Michigan Man who wouldn’t like to go out and scalp those Buckeyes right now. They had the audacity, the unmitigated gall, to tear down the coveted [banner].” 

In a backhanded way, the Buckeyes paid the banner its greatest compliment: their attack proved the banner had come to represent everything about Michigan football its fans admired,and its opponents feared. 

The power of the sheet of nylon should not be underestimated. Many players and even coaches say it was one of the reasons they wanted to come to Michigan – and one of them wasn’t even a football player.  

In the early nineties, every professional and college hockey program in North America was dying to get Brendan Morrison to leave British Columbia to play for their team.   

But Michigan had one thing the others didn’t: the famed football banner. When they asked Morrison to hold one of the ropes to keep the banner up when the team ran out, he was hooked. A few years later, he scored the overtime goal to win Michigan’s first national title since 1964, and was named the best player in college hockey.

And that’s how the football program paid back the hockey team.  

Jim Conley, captain of that1964 football team, said of the banner: “You can’t explain it. But there’s something to it.”

Copyright© 2010, Michigan Radio

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6 comments Leave a comment  

  • […] whole moment so special.  But I refer you to a John U. Bacon piece from a couple years ago on the origins of this fine tradition– so check it out.  Not mentioned was this, one of the low-lights in the history of the […]

  • […] as Bump Elliott’s struggling 1-5 Wolverines took on Illinois.  It was that day, according to John U. Bacon, that one of the greatest traditions in college football was hatched: the coveted Michigan banner: […]

  • George Ghindia November 11, 2014 at 12:13 am

    RIP Al Renfrew. A great Michigan Man.

  • Kevin November 25, 2015 at 11:36 am

    I just saw for the first time a video back in 1973, Oh St ripped dowm our banner. I was only 3 months old at that time, I was tough enough to do something about it byv then but Ann Arbor is 45 miles away and I was too short to drive.

    Then saw the 1977 Buckeyes tried to do it again, Michigan students and a 73 former Wolverines bashed the Buckeyes heads around and they couldn’t tear our banner down. Failed!

    Who’s this admin, she’s a nice good looking pretty eyes caught my eyes.. !

  • Judy Renfrew Hart November 25, 2015 at 6:59 pm

    Mom(Marge) and a neighbor both worked together and made two M flags, with maize and blue footballs on top. I still have the original one. I have a photo with Dr. Losh and some of the M men who held the two flags that the players touched as they came out of first Yost and then the next day the tunnel at the stadium. I have letter that Dad wrote to Bruce Madej a long time ago about it. Let me know if you want to see the flag, photo or letter. Judy Renfrew Hart
    PS This article was done when the flags where 50 years old:’s-infamous-banner

  • […] November 10, 1962 | Ann Arbor, MI | vs. Illinois TRADITION:  The roots of the coveted GO BLUE banner: […]


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