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Why Eastern Michigan should drop football

by | Apr 29, 2016 | Uncategorized | 8 comments

Hello, Loyal Readers,

Once again, today’s piece is running on Michigan Radio — its first home — Yahoosports.com’s Postgame page, and, of course, the Bacon Blog. As always, you can comment below.

Here is the link to the Postgame page:

http://www.thepostgame.com/daily-take/201604/colleges-better-dropping-football-keeping

Last week, HBO’s “Real Sports with Bryant Gumbel” investigated the arms race in college sports. It focused on three schools, including Eastern Michigan University. Gumbel asked why EMU still spends so much money to compete in Division I football?

I’ve been asking the same question for a decade.

The state government started “Michigan State Normal School,” now Eastern Michigan University, in 1849 – before Michigan State and every other state school except Michigan – to teach teachers. The University now offers about everything.

Eastern started playing football in 1879, and began competing in the Mid-American Conference in 1973. The Eagles have since won 134 conference titles in 20 sports. They excel in track, cross-country, and swimming – men’s and women’s – among other sports. They’ve had some great baseball and basketball teams, too.

But the football team is – well, bad. Very bad. The Eagles have taken home exactly one MAC title in 43 years — and that was back in 1987. In 1995, the Eagles went 6-and-5, which is only notable because that was their last winning season. Under current head coach Chris Creighton, they’re 3-21.

That’s one problem. Here’s another: last year, EMU’s athletic department spent $24 million, according to the department, or almost $34 million, according to a Faculty Senate report, whose figure includes indirect expenditures like cleaning, human resources, building depreciation, and the like. But with either figure, both sides agree, most of it went to the football program.

Further, 80-percent of the department’s budget comes from the University’s general fund. (By comparison, Michigan and Michigan State get less than one-percent of their athletic budgets from their universities’ general funds.) As a result, almost $1,000 of the $10,000 tuition the average EMU student pays each year goes to support the athletic department – whether they want it to or not.

And that’s the next problem: Most EMU students, faculty and alumni do not care about the football team. That’s why the Eagles attract fewer than 10,000 paying fans per game – the lowest in all of Division I. Only a few thousand fans actually show up for most games, fewer than you’d see at a Friday night high school game in Ohio or Texas. Most Eastern students and alumni I know who follow football watch the Wolverines, not the Eagles.

Of course, universities need to do a lot of things that don’t make money, like teach Latin. That’s why most universities work for the public, not for profits. It’s also true that a football program can play a big role in keeping a academic community connected – and keeping applications and donations rolling in, too. Further, dozens of schools have leveraged football success to become academic powerhouses, including Notre Dame, Michigan State and Penn State, among many others.

If the Eagles’ football program did any of these things – raise EMU’s profile, enhance its academics, or unify the community — you could have a fair debate over the cost-benefit of funding the team. But in addition to the lack of success and interest in football, the program is siphoning badly needed resources from the rest of the university. Over the past decade, EMU’s athletic department added 21 full-time positions, and doubled department staff salaries from $3.2 million to $6.4 million. Over that same span, the rest of the entire university added 16 full-time employees.

When you see that, you have to ask some serious questions. What’s the purpose of a state university? If it’s to provide advanced education and research to benefit the public – which Eastern clearly does — what’s the point of spending millions on a football program your students and faculty don’t even care about?

These questions become more poignant when you consider most EMU students aren’t from wealthy families. The typical EMU student lives at home, takes out expensive loans, and works their way through school. They’re not looking for a rah-rah experience. They’re looking to get a degree in Eastern’s strong programs in business, health careers and education. They’re excited about the school’s new $90 million science complex, not tailgating.

The most celebrated Eastern Michigan graduate at last week’s ceremony was Ramone Williams, who gained headlines when it was discovered he was homeless. To save enough money to pay his tuition, he slept in the library. To EMU’s credit, the school supported him and a handful of other homeless students through a unique program called MAGIC, for which Williams is grateful. Think how much more good EMU could do if it took Coach Creighton’s $450,000 annual salary and gave that money to more homeless students who are serious about making a better life?

Eastern actually has a lot of options, including dropping down to a Division II league like the Great Lakes Intercollegiate Athletic Conference. They’d swap playing Central Michigan for Grand Valley State, and save millions. They’d probably win more games, too. They’d have to, wouldn’t they?

Or they could just drop football altogether, and spend all that money on something else — like scholarships and professors’ salaries, things that students notice and care about. University of Chicago, a charter member of the Big Ten back in 1895, dropped football in 1939, and doesn’t seem to have suffered for it. If football’s not working and it’s not helping, there’s no reason to keep throwing money down the drain.

True, the athletic department has recently generated more donations, season ticket buyers, and other revenue streams. So, perhaps the current regime – probably the best Eastern’s had in years — deserves a chance to right the ship.

But when the EMU Regents came out last week with an open letter, pledging their unwavering commitment to keeping the football team in the MAC, you have to wonder whom, exactly, EMU’s Regents are representing: the students, the faculty, the alumni, the state taxpayers or the voters? Or are Eastern’s Regents speaking for Eastern’s Regents, and nobody else?

If the Regents have their way, the Eagles will keep finishing last – in wins, revenue, and attendance. Or EMU could be a leader, and become one of the first Division I schools to say, “Enough!”

Now would be a good time to be leaders.

* * * * *

Please join the conversation, but remember: I run only those letters from those who are not profane or insane, and who include their FULL name. 

My latest book, “ENDZONE: The Rise, Fall and Return of Michigan Football,” debuted at #6 on the New York Times’ Bestseller List, and is still going very strong. THANK YOU!

Radio stuff: On Friday mornings, these commentaries run at 8:50 on Michigan Radio (91.7 Ann Arbor/Detroit and Flint, and 104.1 Grand Rapids), and a few minutes later,  I join Sam Webb and Ira Weintraub LIVE from 9:05 to 9:25 on WTKA.com, 1050 AM.

After 12 years, I’ve handed over my “Off the Field” slot on WTKA to my good friend Jamie Morris, who launched his new two-hour show, “A View From the Backfield,” last year. This gives me the time I need to join Michigan Radio’s great Cynthia Canty on her afternoon Stateside show every Monday for a few minutes.  Check it out!

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-John
johnubacon.com

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8 Comments

  1. Frank Vaydik

    What are the corresponding dollars (Public money vs non-public) for U of M & MSU?

    I find the present salaries (and projected future salaries) for major sports coaches very disturbing.

    The system has become VERY BIG BUSINESS with no restraints either in place or visible on the horizon.
    Certainly the Legislature has shown no interest in this issue. Yet tuition keeps steadily increasing as do State payments to these schools.

  2. Tim Jackson

    Central Michigan University, which has a much more successful football program, doesn’t fare much better for the students. From 2015-2016 budget and enrollment figures published on the University web site, the Athletics subsidy from the University general fund was $21,100,128. With an undergraduate enrollment of 20,499 for the same period, the per-student athletics subsidy is $1,029. CMU games are regularly televised on Tuesday, Wednesday, Thursday and Friday nights and with the exception of some major rivalry games or interesting non-conference games, attendance is very slim. With the cost per credit hour increasing far beyond the pace of incomes or inflation, a subsidy of this amount for athletics rather than making college more affordable really needs more discussion.

  3. Will SchwartzYour name (Required)

    Message (Required)Hello John,
    Aren’t they required by their conference to have football as a sport? We used to have season tickets to the games. I do not ever remember there being 2000 people at a game. We had tickets so we could take our daughter age 10 through 14 and let her run loose at the stadium. Where ever she went in the stadium you could see her. We would have been afraid to do that at a Michigan game.

  4. Tim Jackson

    Here’s more detail on my CMU analysis:

    1999 2015 % increase
    Athletics Revenue $5,550,420 $6,280,000 13.1%
    Athletics Budget $11,887,911 $27,354,114 130.1%
    Athletics Subsidy $5,550,420 $21,074,114 279.7%

    CMU State Funding $79,796,415 $80,904,400 1.4%

    Cost per Credit Hour $105 $395 276.2%

    Enrollment, Undergrad 18,542 20,499 10.6%

    Per-student athletics subsidy $299.34 $1,028.06 243.4%
    Per-student State allocation $4,303.55 $3,946.75 -8.3%

    Sources:
    All figures from current and historical budget and enrollment figures found on http://www.cmich.edu

  5. Kevin Barkume

    As a college football fan and MAC graduate (CMU, Class of ’84), I’ve seen how football can promote school pride and become tied to the identity of the school. The CMU/EMU rivalry has been great fun over the years, regardless of who wins and loses.
    My daughter is a college sophomore who is currently attending an out of state private school. She will be transferring to Eastern next year to mitigate the accumulating crushing college debt while still getting a degree from a respected business school. I am concerned where the tuition money is going. As I said, I like college football, but not at 10% of tuition cost.
    I think this is a good discussion for all universities to have as tuition continues to skyrocket, and I hope the EMU Regents take a longer look at this issue before answering in such a hardheaded manner.

  6. Greg Shea

    This needs to be a “role of athletics” in the school’s mission discussion, not a football discussion. EMU’s budget is tiny, and as the CMU poster has shown so clearly, this is not an EMU issue AND on-field success is not necessarily a driver of revenue at the mid-major level. I would be very interested in seeing a comparison over the last 25 years of the cost of athletics at EMU as a % of tuition to see how we have gotten to 10%,

    If I were EMU (and CMU and the other mid-majors, for that matter), I would make sure that I had a handle on my donor base, and the degree to which athletics impacts their interest in maintaining a benefactor relationship with the institution. If the department were de-emphasized or eliminated, would the donors walk? Which ones? How much $$ would be lost. I would also make sure I had a handle on the degree to which the existence of an athletic program influences undergraduate applications. This is collectible data. They should have it. If they don’t, they need to obtain it, simply as a matter of good business planning.

  7. vnromance.com

    Each and every one of you needs to reassess why you are here; if you have any sense of what is right for EMU, you will drop EMU from Division I football as soon as possible.

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